Psychology contribution in understanding consumer behavior

The study of the consumers helps the firms and all the organizations to improve their marketing strategy by considering all the issues of the customers such as:

#1 The psychology of the consumers that what he is thinking, feeling, reasoning, and selecting among diverse alternatives.

#2 The psychology of the consumer by how he/she is predisposed by his or her surroundings or environment.

#3 The performance of consumers while marketing or taking other marketing decisions.

#4 Boundaries in consumer information and ability of the marketing decision making and also of the choice. 

#5 The decision of the customer influences according to the product and the decision of different.

#6 product on the basis of the more importance of one product in comparison to the other product.

#7 How market can be more effective in the performance and the the work should be more efficient.

One of the accurate definitions of consumer performance or the consumer behavior is "The study of individuals, organizations or groups and all the processes which they use to select, use, secure and dispose of products, experiences impacts that these processes have been followed by the consumer and society."

-The essential features and the motives of Psychology contribution in understanding consumer behavior are:

-Behavior occurs with everyone whether he/she is an individual or they are the group of people either they are the groups of organization with the certain people.

-Consumer behaviors involve services and ideas of the consumers and the entire product which can be touched by them.

-The force of consumer activities on society is also of very importance.

The rights of the consumers in India prepared after in understanding consumer behavior:

Consumer protection law or we can say that consumer law is considered as an area of the law that regulates all the private law relationships between all the individual consumers and al the businesses that sell their goods and services to the customers. Consumer protection law covers the wide range of topics that are not essentially limited to product liability, unfair business practices, fraud, privacy rights, misrepresentation, unfair business practices, and other consumer or other business transactions.

Right to Safety - protection against commodities that are hazardous to life and health.

Right to Information - consumers has the right to be informed by the seller about all the information about the commodity.

Right to Choice – consumer can choose the desired commodity that he/she wants.

Right to be Heard –consumer can say there complain and the seller has to hear that complain and consider it.

Right to Satisfaction of Basic Needs – consumer should be satisfied with the product that is given by the seller of the product.

Right to redress – consumer can seek for the redress if they have any kind of complaint of the product or the services.

Right to Consumer Education – the consumer should get aware of their rights.

Right to a Healthy Environment – they have right to live and work in the healthy environment and to maintain their present and future activities.

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